Lyrical Lemonade: An Artist's Best Friend
Lyrical Lemonade is a brand that focuses on making music videos. Nearly all of their videos are made by one person, Cole Bennett. The videos have become famous for their artistry and fun spirit. Lyrical Lemonade has created a name for itself thanks to the internet and by working with artists such as Juice Wrld, J. Cole, Kevin Gates and Lil Tecca, it has built up its’ rapport with rappers and the broader music industry.
Cole Bennett, the main director behind Lyrical Lemonade, is a music director who has made videos for many rappers in many different styles. He is very animated. All of his music videos feature monsters throughout, which is a very distinctive feature. Without him, many artists would not have gotten the reputation they have.
The reason I write on Lyrical Lemonade is because of the power they have. Because of Cole Bennett and his videos, certain artists have become famous. Artists that grew a following because they were featured in Cole Bennett videos include Blueface, Ski Mask, Juice Wrld, Lil skies and Lil Tecca. Sometimes, however, the artists lose popularity once they stop collaborating with Cole. A clear example of this is Lil Xan. This simply shows the importance of Cole’s work with Lyrical Lemonade.
Of course, not all artists lose fame after moving away from Cole. And some artists do choose to remain working with Cole even after they realize fame. His visual eye makes him a great person to collaborate with.
Lyrical Lemonade also has popular merchandise, including hoodies, shirts and yes, lemonade. The brand has become very recognizable to fans of all genres of rap, so much so that there is even a festival put on by Lyrical Lemonade. Summer Smash is its festival and features different booths, merchandise tables and even lemonade stands.
I write about Lyrical Lemonade and Cole Bennett because the brand is not as well-known to audiences of mainstream music. However, they are still very active and are doing a lot. They just recently announced a collaboration with Jordan for a new shoe, which looks amazing. They have success in their niche, but should also be recognized beyond their niche.
TJ Pittinger is a freshman studying theology.