Responses to Union’s Logo Change Part 2: Reactions to Update Continue

In last week’s article, we saw a few of the responses to Union’s new logo. This week we will finish a review of the responses. The majority were critical, however a few were positive.

“I don't really like it that much. I do not like the color change whatsoever. I liked the darker shades much more.”

“I am ok with the new logo. I preferred the old color of the logo. I was not a fan of the tagline. I feel it needed to be something better and more profound.”

“Looks pretty good.”

“I still don’t see the need to spend thousands of dollars on re-branding and getting a new logo and new tagline when that money could’ve been spent renovating dorms or improving student life. Only faculty care about the logo being changed. I thought Union was about the students? I do think the new motto is fitting since clearly we weren’t ‘experiencing the Spirit’ like we should have been. The Spirit is no longer here to experience.”

“Not that it's bad, but it's an unneeded expense. Union can't afford to keep the cafe open all day like before, but has money to change our logo and motto?....There was a lot of effort (& probably money) put into the new logo/tagline...why don't we see that much effort in trying to make student life better? Like improving the dorms or cafe?”

“...Our environment hasn’t seemed very spiritual or religious for the last several years, so I guess the modernization is following the culture of our school. That’s not the culture I wanted when I made the choice to go to Union. This was a terrible misuse of money, in my opinion.”

“My opinion on the logo and branding is that it was handled incorrectly. The students were asked to vote on what they liked better and then they didn’t follow what the popular vote was. Why do you ask if you don’t really care. I get that you paid an outside consulting firm to help out but don’t ask the student body and then not even follow what they say...Why not rebrand to come back to what Adventist education should be?” 

Overall, a lot of good points were brought up, there was lots of money spent, the tagline may fit Union’s current atmosphere, where our spiritual focus has gone and the appearance of the new logo doesn’t seem to fit our school. While it is likely too late to change anything at this point, hopefully during the next rebranding Union will take these things into consideration. As with any change, it takes time to adjust. Maybe time will improve the opinions.

Jade Covel is a senior

religion major from

Topeka, Kan.